We’re a passionate team of crafters who love nothing more than playing with yarn all day.
Sarah-Jayne of Bella Coco Crochet is the creative force behind the project – her fantastic eye for colour and design defines our vision. Sarah-Jayne started blogging about crochet in 2011 and since then her fantastic videos have become some of the most-watched crochet tutorials in the world!
Helping Sarah-Jayne to turn her vision into reality is the team at Practical Publishing, a company which specialises in craft. Practical Publishing is dedicated to providing the very best products and inspiration to crafters all over the world, with market-leading magazines such as Crochet Now, Knit Now and Your Crochet and Knitting.