About Us

We’re a passionate team of crafters who love nothing more than playing with yarn all day.

Sarah-Jayne of Bella Coco Crochet is the creative force behind the project – her fantastic eye for colour and design defines our vision. Sarah-Jayne started blogging about crochet in 2011 and since then her fantastic videos have become some of the most-watched crochet tutorials in the world!

Helping Sarah-Jayne to turn her vision into reality is the team at Crochet Society, which is part of the Practical Publishing group. We specialise in craft and are dedicated to providing the very best products and inspiration to crafters all over the world. We produce market-leading magazines such as Crochet Now, Knit Now and Your Crochet and Knitting, operate the CraftStash online craft store, and run the CraftWorld.com online crafting community.